A Little Help For Our Friends

For Richer or Poorer: Fixing the Business Partner Relationship

Jacqueline Trumbull and Kibby McMahon Season 4 Episode 101

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It's an exciting time when entrepreneurs find the perfect business partner to co-found a new company. However, many don't realize that a staggering 65% of startups fail because of cofounder conflicts. Entrepreneurs who overlook the importance of their business partner relationships are at high risk of misunderstandings, strategy disagreements, or role confusion that can tear a venture apart. In this episode, Kibby talks about how her company Seon Health aims to address this crucial dynamic with evidence-based couples therapy and interpersonal  interventions.

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